Your skin is changing faster than your wardrobe

Pregnancy changes your skin in ways nobody warns you about. Hormones surge, your barrier gets reactive, and half the products in your bathroom are suddenly on the do not use list. Dryness, sensitivity, pigmentation and breakouts can all turn up at once, sometimes in the same week.

ST.SAJ is built on simple, hydrating formulas with ingredients you can pronounce. No retinol, no guesswork, no starting from scratch every trimester.

If dryness is the change you notice most, see Skincare For Dry Skin.

What other mums are saying

From over 600 5-star reviews

Finally something gentle

"I stripped my whole routine back when I got pregnant and this was the only thing my skin was happy with."

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Verified Buyer – Supreme Skin 7

My skin stopped feeling tight

"Second trimester dryness was brutal. The Glass Mask fixed it overnight."

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Verified Buyer – Glass Mask

Simple and it works

"Three steps morning and night. That is all I have energy for right now and my skin looks better than it did before."

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Verified Buyer – Supreme Skin 7

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Your skin is doing a lot right now

Hormones change how your skin behaves

Rising oestrogen and progesterone shift oil production, hydration and sensitivity, often all at once. Skin that was never oily can start breaking out. Skin that was never dry can start flaking. It is not you doing something wrong, it is your skin responding to a very big change.

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Your barrier is more reactive than usual

Increased blood flow and hormonal shifts can leave skin flushed, itchy and quicker to sting. Products you have used for years can suddenly feel harsh. This is the moment to strip back to hydration and barrier support rather than pushing harder with actives.

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Pigmentation and stretching skin

Melasma affects a large share of pregnancies, and skin across the body is stretching to accommodate a growing bump. Consistent hydration and daily SPF do more for both than any single hero product.

The ingredients doing the work

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"I have been through this three times. Your skin does things you did not sign up for, and the last thing you need is a twelve step routine. Keep it simple, keep it hydrating, and be kind to yourself."

– Emmylou MacCarthy, Founder

Frequently asked questions